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Why Public Relations Professionals Should Use Facebook

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Prepare and submit a term paper on Why Public Relations Professionals Should Use Facebook. Your paper should be a minimum of 500 words in length. ?Why Public Relations Professionals Should Use FacebookAs the internet has developed, so, too, have new resources for online communication and information exchange. One recent resource is the development of social networking communities, such as MySpace, facebook, tweeter and Google Plus. The primary use of these network communities has been social interaction, although they all allow the formation of interest groups around careers and personal interests. The social network concept has and is rapidly being expanded to include business interests as well [Duh07]. This paper aims at providing the reasons as to why Public Relations Professionals should use every form of social media. To achieve this, this paper will give supportive statement from various book authors who have are experts in public relations with regards to social media.Public relations professionals’ use of social media can have a direct impact on their personal and professional stock of social capital. Social media are not a substitute for face-to-face interaction implying that they are a compliment. Through social media, public relations professionals may develop personal relationships that they can utilize to provide benefits for their employers. Additionally, they may build public relationships between the organization they represent and those with whom they communicate [Duh07].Massachusetts-based writer Paul Gillian, author of the new influencers’.


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