In the crowded US market for packaged bread, Udis has successfully carved out a niche by offering one of the first nationally distributed gluten-free brands. Now owned by Smart Balance, Udis has extended its line into rolls, buns, muffins, bagels, and other bakery items. The brand targets not only gluten-intolerant consumers but also those who are interested in natural and organic ingredients. Evaluate Udis target based on at least three of the five key characteristics of useful segmentation.
Useful segmentation
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