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Triple bottom line concept

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Read the articles Jessica Alba’s Triple Bottom startup raises $25 million (http://www.forbes.com/sites/annefield/2013/11/17/jessica-albas-triple-bottom-line-startup-raises-25-million/)  and The bottom line of corporate good (http://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/).  In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability. Respond to at least two of your classmates’ posts.Guided Response:  In 300 words or more, please, provide your response to the above discussion question. Comment on how customers can influence firms to pay more attention to the preservation of the natural environment. Respond substantively to at least two of your classmates’ postings. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topicTriple Bottom Line Concept IntroductionTriple bottom line signifies the 3 Ps – People, profit and Planets. As we know, entireorganizations survive on earth. The major target of any organization…

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