Essay The Medium And Its Impact On The Society. The essay is to be 7 pages with three to five sources, with in-text citations and a reference page.There are a lot of serious defenders and critics of McLuhans ideas, and, in my opinion, all of them are right to a greater or lesser extent, although, after my reading of McLuhans works and of some discussions around it, I should confess that I could agree with his aphorism: The Medium Is the Message. In this essay, I give several points to explain my opinion.First of all, I would not adjoin those people who understand the meaning of the McLuhans work too literally, focusing mostly on the conventional significance of term medium in relation to mass-media communications and the meaning of message only as information. Such understanding, in my opinion, leads to misapprehension or, at least, to a superficial comprehension of McLuhans ideas it does not allow to go beyond simple conclusions that communication technologies are more important (in some miraculous way) than information or content, which technologies transmit, and hence information can be disregarded. In this sense I agree with McLuhan who expresses his harsh opinion as follows:I consider, that according to McLuhan, the media should be understood in more broad, complex meaning as extension of man, as any phenomenon (social or technological) that can cause structural changes influencing mans mode of existence. Fishman (2006) also emphasizes that McLuhan treats media as extensions of an individuals capabilities and attributes [and] extension of the mind. These media create perceptual environments, and these environments influence what kind of facts are privileged as important, and what type of stimuli are ignored or overlooked (p.2). McLuhan (2003) corroborates it:All human inventions, innovations, and ideas are media, according to McLuhan.
The Medium And Its Impact On The Society
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