You have 10 minutesto:1. Start with a hook to attract the attention of your audience, through which you give a brief and sexy introduction about your business. I recommend you to use thevalue proposition statementthat is a very concentrated presentation of your business objective (please find attached an example)2. Follow with the Customer Profile (1. Customer Jobs, 2. Pains, 3. Gains) and then pursue with the value proposition map (1. Product and experience, 2. Pain relievers, 3. Gains creator).3. Finish with a short conclusion.