“Superior innovation provides a company the opportunities to grow faster, better, and smarter than their competitors–and ultimately to influence the direction of their industry…In the long run, the only reliable security for any company is the ability to innovate better and longer than competitors.” –Tony DavilaUtilizing the text above, Write a (900 word ) APA format with intext citation and reference page executive briefing paper that outlines the role of an organizational leader relative to engendering and promoting innovation in the workplace.You are welcome to use your current work as an example, or you may use another organization of your choosing. However, the paper should have specific attributes: it should be concise, have a logical flow, provide alternatives, and forward clear recommendations. Please be sure to consider that innovation includes more than product performance and systems and also includes areas such as the business model, networking, and customer experience.