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Portfolio strategy

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The BCG matrix is a portfolio strategy that categorizes a corporation business by growth rate and relative market share, and helps managers decide how to invest corporate funds. Discuss the problems that can occur when companies are categorized as “STARS,” “Questions Marks,” “Cash Cows,” or “Dogs.”< /li> Stars: Stars include those corporations having high market share as well as fast growing industry. Questions Marks: Question mark includes those corporations having rapid growth rate but market…

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