Write a research on paradigm of postmodernism. Needs to be 9 pages. Collins (1987) states that unlike the earlier designs, this new era saw drawings and paintings on textiles used to relate to a variety of personal response to changing times. This paper will examine Ettore Sottsass’s work in textile designs as a new dawn in textile print. Perceiving design via the lens of an individual in love grants an extreme specific standpoint on both the prevailing designer and the corresponding user. The most important development from this meeting was the formation of a collaborative approach in post-modernism. The process of using artistic print in t-shirts and other fabric designs to show a wide range of emotion and human wellbeing. The colorful formation of the group has been identified as the most classical case of post-modernism in textile designs because it entails a number of features that often misses in the ancient textile products (English, 2013, pp.145-189). As noted, it entails a platform where drawings have been evolved to reflect human character and emotion. Thus, Ettore Sottsass ‘s self-designation of the designer advances is a vital propeller of the design and is envisioned to redefine Italy as a new mechanized democratic country separate from the underlying fascist past. Disenchanted with the existing industrial design and the underlying constraints of the market since Sottsass fashioned designs fundamental if the materialistic culture of postwar Europe. The intertextuality concept in relation to textile fashion design has been used remarkably. In itself, the term explains how fashion design has been changing. The term reflects the meaning of various drawings and paintings to the users with allusion and social influence in the industry. Evidently, the group worked with a clear agenda in place. Transformation of the industry through the incorporation of new ideas and shifting textile products towards transformed culture and the new face of production (Adamson, Pavitt & Antonelli, 2011,pp.134-189). Ettore Sottsass design a&nbsp.propositive that was criticism and alternative to the separate association amidst the populace and the underlying object at the period.