Write an essay on How could an understanding of the organisational behaviour theory, research and literature relevant to your chosen topic of Culture & Cultural Differences ‘ help the marketing team from Company X make their marketing campaign a success. It needs to be at least 1500 words.That is why the whole world cannot have the same culture. different people, different beliefs. In this paper, the writer will discuss the dynamics of culture and organisational behaviour, and their relation to the case of company X.Researchers have created different models for classifying the world’s cultures. The frameworks suggest how people in a specific culture will behave and what types of values, approximately, they will have (Hawes, 2012:24). In spite of this, these models cannot forecast what any one person’s pattern of values will be – not everybody in a specific culture believes or acts like the majority. Sometimes, there are great disparities between single cultures in many cultures.Hofstede particularly dedicated his research to work-related values in his examination of culture. He gathered data from IBM workers in over forty countries. While analysing the data from over one-hundred and sixteen workers, he derived four dimensions of values so that he could explain the variations among cultures (Kreitner and Kinicki, 2010:34). Later, he added a fifth. Although this data was gathered in the 1970s, many modern studies and data from outside the European continent have virtually confirmed his findings, albeit with minor differences or additions. Some major disparities have also been noted when alternate techniques are employed, or some non-European people are studied. According to Hofstede, cultures can be analysed, classified and compared based on five dimensions that influence behaviour, social norms (e.g. religious functions, marriages and funerals) and organisation practices. These dimensions are the following:These dimensions are often used to explain why cultures are different and how individuals and organisations can minimise the impacts of such differences on their relationships with others. In this case, company X can use the dimensions to better understand Chinese culture and its impacts on business (Tracy, 2013:18). China has