Weve all heard the cliché that nice guys finish last. Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, Heaven Can Wait, Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the good guy tuna company. Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?For this weeks discussion, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo core values and describe why the firm either does, or does not, demonstrate that value.Use specific examples to support your opinions. Dont forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOMS SHOES) so your classmates can easily see it. Any firm can only be used ONCE first come, first served!Your opening post should be no less than 350 words, free from spelling and grammar errors and college level writing is expected. If you use sources be sure you cite them.
Nice guys finishing last in marketing
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