1. Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability. Drawing on current business publications, find some update facts for each case that support this thems.2. Compare and contrast McDonald’s strategies in China with those of Wal-Mart in Mexico.3. What role did the policies of various governments play in the influencing the international expansion strategies of both McDonald’s and Wal-Mart?4. What variables other than price appear ro have the biggest impact on the demand for McDonald’s products? How much influence does the company have over these variables?
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