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Marking strategy

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“Defining and Identifying Relevant InformationBob’s Burger is in the fast food restaurant business. One component of its marking strategy is to increase sales by expanding in foreign markets. It uses both financial and nonfinancial quantitative and qualitative information when deciding whether to open restaurants abroad. Bob’s decided to open a restaurant in Prague (Czech Republic) five ago. The following information helped the managers in making that decision:Financial quantitative informationa.

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