Reading : course: Marketing Strategy and Consumer Behavior Chapter 4: The Changing American Society: Demographics and Social Stratification

DQ1:Why is it important for Marketers to focus less on social class and more on the underlying mechanism related to social class that might affect consumers and their behaviors? In your response, please provide some real-life examples. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)

DQ2: Applied Concepts (AC) – Week/Course Learning Outcomes Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios: As applied to your current professional career As applied to enhancing, improving, or advancing your current professional career As applied to a management, leadership, or any decision-making position As applied to a current or future entrepreneurial endeavor Current Role:

IT Project Manager Subject: Marketing and Consumer Behavior OR Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete. This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.