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The Boston Beer Company

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Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110 1. Apply Porter’s Five Forces on the general Beer Industry. The threat of new entrants: The bargaining power of buyers: The bargaining power of suppliers: The threat of substitute products and services: The intensity of rivalry among competitors in an industry: 2. Identify and compare the main strategic groups in the beer industry? 3. Identify the resources and capabilities of the Boston Beer Company. Which of these resources create a sustainable competitive advantage?

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