Synthesize an answer to the following questions using your favorite brands as examples:
What is branding?
Does a brand truly have equity?
Explain why or why not.
Can a private-label product ever develop brand equity and brand loyalty? Explain why or why not.
Explain the benefits of branding from both a consumer’s point of view and a manufacturer’s/advertiser’s perspective.
Explain whether or not branding plays an important role in product identification, repeat sales, and new-product sales.