Write a 2 page essay on Case: European Brewing Industry.It focuses on the macro environment, and how these changes affect the industries (Dumbliauskaite, et al., 2010).Political: Beer consumption could be at the decreasing edge in Europe due to the unending campaigns against driving when one is drunk. In as much as the campaigns are geared towards ensuring that people are safe,it has tremendously reduced beer consumption rate (L. Richmond 2000). This is because most people do not want to be caught on the wrong side of the law.Economic: Beer consumption in Europe is known to be constantly high, but decreasing demands for beer are on progress while in other countries, the demand is rising (Dinkhoff, 2010). The increase in the demand for beer has been attributed to the increase in peoples economic status. Several peoples income is on the rise, and this puts them in a position to afford comfortably a bottle or two.Social: The health risks and hazards associated with alcohol are risk. thus, beer consumption is becoming a concerning issue among the consumers (Spicer, et al., 2009). Several campaigns have been mounted by non-governmental organizations and social institutions. They strive to create awareness of the risks posed by excessive consumption of beer. In this case, some consumers have desisted from taking beer resulting to loss of some potential market.Technological: Advancement in technology in the processes of beer production has made it easy and accurate. This is because sophisticated machines are used to produce large volumes of beer at a shorter period (C. H. Tremblay & V. Tremblay 2004). . . . . . . . . . . . Beer consumption has proved to be a serious threat for the European governments. The increasing health researchers are all pointing towards beer as a potential cause of health problems to human health (L. M. Richmond & Turton 2004). The reports that are being given on accidents and violence concerning alcohol influence have led to negative campaigns against the European brewing
European brewing industry
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