Donnellys Jewelers, a family business your grandfather started in 1952, had annual sales last year of $900,560. Your parents, who purchased this business from your grandfather in 1981, have asked you to help them develop a strategy to improve sales. Since you plan to open a second Donnellys Jewelers store on graduation with your familys support, you want to use this opportunity to impress your parents with your business and retail-marketing skills.
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