Assignment

Please see attached files and answer below questions To increase your knowledge of the field, in your textbook, read Case 17-1 Unilever. Respond to the following:

Part A       

Provide a company overview.

Part B       

If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should have the higher priority?

Part C       

Assess Cescau’s response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?

Part D      

Do you think that a streamlined management structure and emphasis on emerging markets will enable new CEO Paul Polman to lead Unilever to improved performance? Explain.