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Building a marketing plan

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Purpose of AssignmentThis assignment is meant to give students an understanding of how to build a marketing plan. This week students will create the first half of the marketing plan, which addresses the situation analysis, segmentation, and positioning.Assignment StepsCreate the first half of a marketing plan for a new product or service that is not currently on the market in 1,400 words. Include the following:An executive summaryA description of the product or serviceThe situation analysis including an environmental scan and competitive analysisA segmentation of the market and selection of a target audienceA positioning statement for the selected target audienceFormat your paper consistent with APA guidelines.

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