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BMM attributes

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Assume you are starting a business from the ground up.  Using the Business Motivational Model, consider the market for your selected business and come up with the following BMM attributes:Ends:   Vision (only one is required)   Desired Results (Goals and Objectives) (at least 2 goals, and at least 2 objective for each goal)Means:   Mission (at least one)   Courses of action (Strategies and Tactics) (at least two of each)   Directives (Business Policies and Business Rules) (at least 4 of each)External Influencers (at least two)Internal Influencers (at least two)

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