Donnelly’s Jewelers, a family business your grandfather started in 1952, had annual sales last year of $900,560. Your parents, who purchased this business from your grandfather in 1981, have asked you to help them develop a strategy to improve sales. Since you plan to open a second Donnelly’s Jewelers store on graduation with your family’s support, you want to use this opportunity to impress your parents with your business and retail-marketing skills.