A comprehensive SWOT analysis should be performed relative to the Company’s ability to improve its competitive advantage. The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles. Your work should demonstrate your ability to: •Apply critical thinking skills to analyze business situations. •Apply principles of quantitative and qualitative research to business cases. •Describe the opportunities provided by technology for businesses. •Appropriately use effective communication techniques. •Apply the standard of APA style to all research and writing tasks.